Make the story personal.
clientbol.com - anniversary campaign.
We helped bol.com create an data driven e-mail campaign in which a customer celebrates his anniversary with bol.com through various happy moments.
Creating happy moments.
At first we had to assemble all the data we already had on the customer. Data such as their most purchased items, their prefered time of day to make purchases and the amount of products that had already been delivered to their address. We would use these to mark special or memorable points on the timeline.
Bringing the story to life.
When we knew what kind of personal data and historical facts we had available, we designed it all into one storyline, unique for each customer. When viewed, the customer is first greeted by an animated book flipping open, introducing the customer to the start of the story. Scrolling down the customer is taken on their personalized journey. We implemented the latest in next-level e-mail technology to realize this: HTML5 video, GIF animations and a responsive design.
- +25% conversion
- +40% revenue
- 81% gave positive feedback
- award winning campaign