Make the story personal.

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  • client
    bol.com - anniversary campaign.
  • case
    anniversary campaign.
  • product
    e-mail campaign.

We helped bol.com create an data driven e-mail campaign in which a customer celebrates his anniversary with bol.com through various happy moments.

Challenge.

Not so long ago bol.com customers still received a relatively simple celebration mailing containing just a message and a coupon code as gift, congratulating them with their years as a valued customer. We embraced this opportunity and took it to the next level: the customer is taken on a trip down memory lane, reliving memorable moments which happened during this period.

our process visualised.

1

Creating happy moments.

At first we had to assemble all the data we already had on the customer. Data such as their most purchased items, their prefered time of day to make purchases and the amount of products that had already been delivered to their address. We would use these to mark special or memorable points on the timeline.

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2

a personal story for 6 million customers.

By combining all of these facts we created a journey through a diary with a handcrafted look-and-feel. A campaign that, to this day, truly stands out. As a bol.com customer you are taken on a trip through time, a journey based on personal data, loyalty and historical facts. It had to feel like it was written by a personal friend. The reactions were overwhelmingly positive.

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3

Bringing the story to life.

When we knew what kind of personal data and historical facts we had available, we designed it all into one storyline, unique for each customer. When viewed, the customer is first greeted by an animated book flipping open, introducing the customer to the start of the story. Scrolling down the customer is taken on their personalized journey. We implemented the latest in next-level e-mail technology to realize this: HTML5 video, GIF animations and a respsonsive design.

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awesome awards

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results.

  • +25% conversion
  • +40% revenue
  • 81% gave positive feedback
  • award winning campaign

multidisciplinary team.

We don't design for you or your organization. We design for your end users!

Suraj Sanchit
CXO
Zoë Brugman
Visual Experience Designer
Kityi Leung
Digital marketeer
Rick de Graaff
Front-end Engineer
Babette Luitwieler
Art Director
Uri Glibota
Teamlead Marketing

ready for a new day?

Just give us a call:
070 390 33 24

Don’t wait for awesomeness to just happen. Just contact us and we will start building your brand.

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