from childhood dreams to millions.

mockup-koopjedeal
  • client
    Koopjedeal.
  • case
    Whole new e-commerce strategy.
  • product
    E-commerce strategy, Magento and Re-design.

We created a whole new e-commerce strategy and connected all the different channels, resulting in an effortless customer journey.

creating the brand.

The goal of Koopjedeal was to evolve from a daily bargain provider to a fully branded webshop. They had multiple communication channels but these were not utilised efficiently. There is a lot of hidden value to be found when connecting multiple channels. Combining this with improvements to the webshop has realized this goal for them.

Koopjedeal mockup w1400

baseline.

We always start by determining the baseline. The objective is simple: determining where we stand now. First we conduct a code quality analysis, then make an inventory of how all channels perform separately. Setting a baseline makes it possible to determine made progress later on.

optimizing business foundations.

We have optimized the business foundations, such as: customer service, fulfillment and the internal processes. This way we can guarantee that the service levels are respected. After all, it makes no sense to generate traffic without guaranteeing customer satisfaction.

developing the platform.

We do all the Magento development for Koopjedeal. This allows us to expand the platform time and time again with new technical ingenuity. Before coming to gracious the webshop was crippled by frequent and longlasting outages but by architecting a new deployment platform the webshop was stabilized and response times were greatly improved.

creating a redesign.

We made and implemented a redesign which made it possible for the customers to place orders quickly and easily. We analyzed all processes extensively for this. This allowed us to optimize the conversion and improve the user experience. We did this through customer surveys and test panels.

cross-channel marketing strategy.

The channels were coordinated to create a healthy marketing mix. Channels that we use to achieve optimal results are: television, newspaper, display, social media and email. By thinking in a cross-medial way, we created synergy between the different channels.

building an awesome brand.

The vast majority of Koopjedeal sales consist of recurring product sales. These are generally products with recurring deals and lend themselves very well for marketing automation. If you have purchased a consumable item, you will automatically receive an e-mail to complete the inventory. This way you always have a reason to return to the webshop. That is the main reason why we can constantly optimize the customer journey. Now that everything is up and running, we work day after day to build an awesome brand.

To communicate the message uniformly across multiple channels, a brand book is a requirement. We also focused on personalization through the webshop and email marketing, so that the customer feels closer to the brand. To achieve this we created a persona ‘Ilse’ who communicates directly with the customer, over multiple channels, creating a sense of familiarity and clonseness. Relevant communication can ensure that the customer is satisfied.

Koopjedeal mockup 2 w1400

highlights.

  • From 3.9 million to more than 30 million in less than 3 years
  • NPS score increased by 40 points
  • Average order value doubled
  • More than 2 million orders processed

multidisciplinary team.

We don't design for you or your organization. We design for your end users!

Artan Recica
Sr. Digital Project Manager
Pepijn Blom
Back-end Engineer
Uri Glibota
Teamlead Marketing
Zoë Brugman
Visual Experience Designer
Koen van der Wal
Digital marketeer
Rick de Graaff
Front-end Engineer
Koen Hendriks
Front-end Engineer

ready for a new day?

Just give us a call:
070 390 33 24

Don’t wait for awesomeness to just happen. Just contact us and we will start building your brand.

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