brand identity.

We designed a brand identity that is elegant yet approachable. We relied on a minimalistic mark to convey a haute couture concept for an affordable brand. This style conveys the minimalistic aspect that embodies Most Wanted’s identity and sets it apart from competitors. A supporting word mark was also designed where the full logotype is necessary, like signing or branded content.

the goal.

The goal was to let Most Wanted grow at a healthy rate. They were ready for the next step as gracious stepped in as a strategic partner to grow an outstanding fashion brand with a sustainable webshop and fitting branding. We helped Most Wanted grow to new heights.

affordable.

The target group consists of young girls with a feel for fashion. Most wanted is an attractive way to stay fashionable and on trend with affordable fashion items. We created a brand new fashion-experience with a clean, minimalistic feel combined with influencer marketing to boost traffic and conversion.

experience.

At gracious we believe in sustainable relationships when it comes to our customers. We always think a step ahead and challenged Most Wanted with daring concepts and new techniques that’ll help them inspire their customers.

marketing.

We started with influencer and e-mail marketing, sending personal and relevant messages from Most Wanted to all social media followers and newsletter subscribers. Gracious' advice on moments and contact techniques were invaluable to Most Wanted.