The Future of Pharma Customer Data Management.

We had the pleasure of working with OptInsight, a company that provides technology solutions for personal data management. A collaboration that involved a full rebranding of their company and website, but also creating engaging content like white papers and factsheets, that is tailored to their target audience.


The Creative Spark Behind OPPO.

Get ready for a digital power-duo! Full service digital agency gracious and OPPO are joining forces to bring a fun and effective touch to the online presence of OPPO in The Netherlands & Belgium. With our strategy and content creation, OPPO is ready for a wild ride to the top!


flying headless.

Unlock the ultimate shopping experience with Vogel's. Our strategic shift to the B2C market, paired with a headless storefront and GraphQL technology, delivers seamless shopping journeys and reinforces brand awareness. Discover the future of shopping with Vogel's.

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Mr.Fillet - Now we're tokkin'.

Making a B2B service accessible for a wider audience. Achieved by a complete rebranding, new product photography and website overhaul. Mr.Fillet now offers a tastier life by making their hand filleted chicken easily available. Chicken that is cleaner, fresher and tastier because of attention and which is delivered the same day.


A love story by Hunkemöller.

5 million active members across Europe. We were able to contribute to this goal by creating an email reactivation campaign. But how do you do that? We started by sifting through all the data, used that to set up personalization and designed and developed a creative email campaign to transform as many inactive members to active Hunkemöller members as possible!


Increase conversion with headless e-commerce.

We've created one of the first headless and PWA-ready Magento 2 e-commerce platforms in the Netherlands, which resulted in more than 100% conversion increase!


never leave your garden again.

KARWEI approached us with a question: 'How do we motivate people to make something of their garden?". The 'never leave your garden again' campaign aimed to change the outdoor space from something functional to aspiritional. In coöperation with KARWEI we've created an interactive and personalized campaign flow to achieve that.


keep the party going.’s birthday e-mail campaign is slightly different than usual and surprises the customer in a sympathetic way. Let's party!


better service with Google Assistant.

Voice is the new chatbot making customer interactions even more human. By simply speaking, it makes it more easy to interact with their favorite brands or get the information they need. We’ve created a voice application for Expert. With Voice they hope to give their shoppers the ultimate customer experience.

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Hyper personalization with email automation.

With email automation you can save a lot of time and effort by sending large-scale, personalized and relevant emails. Based on certain actions, also called "triggers", the person receives the right email at the right time. An important part of a successful marketing strategy.


a most wanted brand.

How do you empower your target audience in a digital experience? Most Wanted offers affordable fashion inspired by the latest trends of major brands. We created a brand-new-fashion-experience that raised Most Wanted to a higher level.


Make the story personal.

We helped create a data driven email campaign in which a customer celebrates his anniversary with through various happy moments.


Making dreams come true.

How do you embody luxury and comfort into a digital experience? offers affordable luxury in sleeping comfort and tasked us with reviving their brand experience into a new digital identity and online strategy.

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Gracious is a full-service digital agency, busy designing and building beautiful digital products, brands, and experiences.

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