building brands.

Giving life to brands by building business critical and cutting-edge digital experiences built for tomorrow's world. That scale, perform and deliver when it matters most, any place, any where, any time...

Don't build a faster horse.

It is claimed that Henry Ford once said "If I had asked people what they wanted, they would have said faster horses." A motto that lives and breathes in the dna of our graceful engineers and architects. Innovation is not driven by the demand of the masses but by the ideas of the few.

Gracious strives to be the catalyst for those crazy few. Not by handing over obvious solutions but by providing the building blocks that you need to propell your business ideas into the future.

Our full-stack engineers are recruited for their platform independent mindset. They develop open source and software agnostic applications using the latest proven technologies, best suited, not for their convience but for your business solution.

Divide and conquer.

Away with the fragile monolithic monsters! At gracious we build for performance and scale. This means we step away from single powerhouse applications but instead compose an ecosystem of microservices that are cost efficient, easily scalable, redundant, flexible in deployment and faster to develop.

An agile scrum approach while utilizing devops and continuous deployment, garantuees that we can effortlesly develop and deploy, fast and often. In small but meaningful releases that ensure continued operation of your business critical applications.

An edge for e-commerce.

Servicing Holland's largest e-commerce brands gave us over a decade worth of experience visualizing, selling and promoting goods in a omnichannel world. Our Magento certified engineers help us shape the next innovations for an omnichannel society.

An agile approach...

We're advocates of the agile/scrum methodology. This agile approach is focused on cutting large business requirements into small chunks which can be developed and released in a managable iterative proces.

Service visual


Working agile is a two-way street. The backlog and sprint are filled in a joint effort between the business and engineers.


Using a daily and bi-weekly scrum cycle the sprint team completes all user stories for the current sprint.

continuous deployment

With our automated deployment cycle, features are delivered tested and released without considerable business impact.

analyze & optimize

Using our devops toolkit we are able gather continuous insights which in turn helps us optimize the next sprint and release.

Visual tablets

Our services.

We transform brands through the following three overarching disciplines.

digital experiences.

  • Creative engineering
  • Campaigning
  • Web based gaming
  • High fidelity prototyping
  • Conversion Optimization
  • Conversational experiences


  • Software architecture
  • E-commerce platforms
  • Enterprise systems
  • Mobile apps
  • Data processing & engineering
  • System Integration
  • Machine learning
  • Mixed/Virtual Realities

managed services.

  • Managed cloud hosting
  • Devops
  • Continuous deployment
  • Google Cloud
  • Docker & Kubernetes
  • Performance monitoring
  • Autoscaling
  • Emergency support

creative cases.

We created a whole new e-commerce strategy and connected all the different channels, to create an effortless customer journey. Watch case

creative cases. is the leading webshop in the Netherlands and Belgium from books to baby supplies and from CD’s to health products. Watch case

creative cases.

Most Wanted
We designed a brand-new fashion-experience that balances a clean, minimalistic feel with an energetic vibe. It raised Most Wanted to a new level. Watch case

Development team.

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Suraj Sanchit
Artan Recica
Sr. Digital Project Manager
Pepijn Blom
Back-end Engineer
Rob Theeuwes
Back-end Engineer
Koen Hendriks
Front-end Engineer
Rick de Graaff
Front-end Engineer
get in touch.
let’s grab a cup of coffee.

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