creating brands.

We are digital storytellers, we create and elevate your awesome brand and customer experiences with a human-centered approach for the web of tomorrow. Let’s grab a cup of coffee and talk about how to make your company more valuable.

Storytelling matters.

We embrace concepts that evoke emotion and trigger to react. We believe that a good website or app should surprise you. To achieve this, we use well thought out conceptual and visual designs to attract and convert customers. Because good design increases customer satisfaction and loyalty through interaction with a product or service. Check out our work to see for yourself.

Meaningful design.

We believe that design is not a “thing” but rather a creative process, a way of thinking and innovating with and for others. Design really can improve lives. With UX and UI we create an experience that guide customers through complex contentflows.

The power of a good brand strategy.

A brand is the entire experience that prospects and customers have with your company. It is where your company stands for, your personality and the promises you make. Your brand lives in every daily interaction with your customer. Also think of the way your employees interact with customers, tone-of-voice and the message you deliver cross-channel.

Gracious will help your brand from scratch – give it a voice, a personality, a mission and a vision. With a good brand strategy, you will start to see your brand gaining mindshare and turning visitors into ambassadors and customers.

Our design process...

In order to discover which ideas are best, our creative process is iterative. This means that ideas are developed, tested and refined a number of times. Our design process is based on the 'double diamond’ cycle and is an essential part of good design-thinking.

Service visual

understand

The start of the project. Our full-stack designers look at the world in a fresh way, notice new things and gather insights.

define

The definition stage, in which designers make sense of all the possibilities identified in the Discover phase. Which has the most potential in succeeding?

explore

A period of development where solutions or concepts are created, prototyped, tested and iterated. This process of trial and error helps designers to improve and refine their ideas.

create

The delivery stage, where the resulting project is produced, finalized and launched.

Visual tablets

Our services.

We transform brands through the following three overarching disciplines.

it all starts with an idea.

  • Concepting
  • Brand Strategy
  • User Research
  • Design Research

creating loving brands.

  • Brand Identity
  • Prototyping

digitizing brands.

  • Usabability Testing
  • User Experience Design
  • Visual Storytelling

creative cases.

Most Wanted
How do you empower your target audience in a digital experience? Most Wanted offers affordable fashion inspired by the latest trends of major brands. We created a brand-new-fashion-experience that raised Most Wanted to a higher level. Watch case

Design team.

We don't design for you or your organization. We design for your end users! Meet our full-stack designteam.

Babette Luitwieler
Art Director
Zoë Brugman
Visual Experience Designer
Mehmet Yavuz
Visual Experience Designer
Paul Munsters
Visual Experience Designer
get in touch.
let’s grab a cup of coffee.

We love to share our knowledge, stay up to date with our weekly graceful insights newsletter.