keep the party going.
clientbol.com - birthday loyalty campaign.
casebirthday loyalty campaign.
bol.com’s birthday e-mail campaign is slightly different than usual and surprises the customer in a sympathetic way. Let's party!
Choosing the right moment to build loyalty is important to make sure the customer feels appreciated. This reactive and proactive campaign is in line with the customer's phase in its life cycle. The birthday is the ultimate opportunity to surprise and inspire without pushing to buy. This approach results in the proper attention and keeps the customer relationship alive.
a personal approach with gamification
The mails contains a combination of animation, flat illustrations and photography to create a rich experience. The content consists of tips like recipes, freebies, bol.com’s birthday coupon and tips for a perfect party (or the opposite, undercover tips to stay under the radar). To top it off we created a bol.com Birthday Game that challenges the birthdayboy or girl to catch all birtday props in the suitcase. The fastest gamer wins a shop credit of €10.
- "Nice to see that i’m not a number”
- “Just nice to receive a present on my birthday”
- "Fun to read and my kids loved the D-I-Y birthday decoration"