caseReactivation email campaign.
productPersonalized and automated emails.
5 million active members across Europe. We were able to contribute to this goal by creating an email reactivation campaign. But how do you do that? We started by sifting through all the data, used that to set up personalization and designed and developed a creative email campaign to transform as many inactive members to active Hunkemöller members as possible!
a love story.
The campaign is surprising and innovative, but still fits in well with the identity of Hunkemöller. Thanks to the personal story that is told in the email, the recipient is triggered to continue reading. The campaign tells a love story between the customer and Hunkemoller and we bring the 'relationship from then' back to the present. We have opted for a Valentine mood impression in which we pay tribute to women and her sexy shapes.
We used the latest email techniques to get the desired attention from inactive members. In the campaign we use CSS-only techniques, various animated elements and as icing on the cake: Cortex. This is a tool from our partner Selligent that allows us to predict the 'next-best-move' based on order history, which we compare with 'look-a-like' products. In this way, we spend the incentive on a relevant offer that is optimized based on an algorithm.
When we fell in love.
The first mail we've created is all about how the love once started. We go back to the customer's first purchase, the first store they visited, and their favorite product category. In addition, this email also provides information about the changes at Hunkemoller and uses 'wisdom of the crowd' data. With a special discount code and giveaway, the recipient is triggered to make a purchase.
check out the first email here.
Let's redo our first date.
The third and last email is aimed at starting to "date" again, as a reference to a love relationship. First, Hunkemöller tells some facts about herself to show why you need to enter into a relationship with Hunkemöller again. The collections are shown and popular products are highlighted. The mailing also contains three personal recommendations based on previous purchases using Cortex.
Check out the third email here.