interactive landing page.
As a followup to the lead generation, subscribers could leave extra data on an interactive landing page. The stylist introduces herself through a chat invitation via email, she announces that there are still some additional questions for the subscriber. You can chat with your stylist on the landing page, where you can also answer additional questions in an interactive way so that the stylist can give better personalised advice in follow up emails.
126 personalized emails.
We started designing the emails with collected data. Following the most important data we ended up creating 126 different variations on emails consisting of an introduction, preview, basis, furniture, accessories and tips. In each email the stylist returns in a chat, in which she advises the subscriber based on previously gathered information. 6 additional non-personalized emails have also been created for subscribers who did not participate in the lead generation.
All emails are filled with various atmospheric images, products and content that matches the garden style and type. All variables have been mapped out through an extensive overview of all content. In addition, all assets are named and a script has been written to load the correct content with the associated assets.
As previously indicated, 56 personalized + 6 non-personalized emails have been created. In order to be able to realize these 63 emails with the associated variables, innovative elements and fallback variants, 10.738 assets were ultimately needed.