caseFull Service Rebranding.
productBranding, Redesign & Content.
Making a B2B service accessible for a wider audience. Achieved by a complete rebranding, new product photography and website overhaul. Mr.Fillet now offers a tastier life by making their hand filleted chicken easily available. Chicken that is cleaner, fresher and tastier because of attention and which is delivered the same day.
After many iterations the new Mr.Fillet logo was born.
- The sharp edges on the letters show the power & robustness of the brand, but are also symbol for the craft of filleting.
- The imperfect circle showing handwork, craftmanship & personality. The strong letter-bases are the foundation of the experience of the brand.
- Together with some playful, rounded letter-ends which show the friendliness and craft of the brand.
After receiving all the requirements from the client we started with the functional design, a high-fidelity prototype was created to ensure all the necessary pages are created and the best UX best-practices were used. After approval on this the visual design was realised based on this functional design and the new branding.
Magento, a leader in headless e-commerce, was used to providing full support to the suite of functionality requred to create a custom headless approach. A custom headless e-commerce approach was chosen in order to provide an unique shopping experience to the customers where they would be able to create their own bundles. Storyblock was implemented in order to manage the content of the application and is maintained by marketeers and content managers.
- Full service project
- Headless solution
- Product photography
- New packaging for all products