The right message through relevant channels during every phase of the customer journey. Personal content for your audience based on their interests, this makes your brand awesome!
goals, strategy, tactics.
By defining your dreams, wishes and goals we will create a strategy focused on the customer journey, where communication isn't bound to a single channel.
Even when you are targeting your entire audience, you're still simply speaking to a single person. But who is this person? Customer contact moments contribute to the collection of valuable data about your customers. This data can then be used to communicate the right message through the right channel in each phase of the customer journey.
time to get personal.
3.. 2.. 1.. Go! Based on our findings and collected data we will start awesome cross-channel campaigns. Every step in the customer journey needs to meet the expectations of your customer, taking his or her environment into account. Personalised, dynamic and automated content establish an optimal customer experience.
What we want to know is what and where we want to optimize. Closely monitoring and reporting our campaigns gives us the insights we need for A/B-testing, conversion optimization and to find new opportunities. The result? An improved strategy.
the customer journey...
We believe in connecting the dots. By determining a customers current state, we can serve the right content through the right channel at the right time. By doing this we can add value during each step of the customer journey. Optimizing the customer experience through all customer contact moments, via all touchpoints.
We transform brands through the following four overarching disciplines.
- Consultative Workshop
- Creative Concepts
- Cross Channel Marketing Strategy
- Communication Plan
- Integrate your internal and external data sources
- Acquire New Customers
- Enrich Customer Data
- Create 360 Profiles
- Segment Customer Data
- Personalize Customer Data
- Email Marketing
- Marketing Automation
- Social Media
- Influencer Marketing
- Google Ads
- Google Display
- Conversion Optimization
- A/B-Testing Scenarios
- Monitoring Results
- Reporting Analytics
- Opportunity Mapping
If you need an outstanding customer experience... and no one else can help... if you can find them... maybe you can hire... The Marketing Team.
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